The Carson House is Kingston’s only upscale consignment furniture and home decor store. When visiting...you can expect an eclectic mix of well-crafted furniture staged beautifully in our 5000 sq. ft. showroom. The vibe is relaxed, the treasures are unique, and the experience is like no other.

Then came COVID-19...and life changed dramatically. In addition to the normal growing pains experienced as a new business, our viability was certainly threatened by the challenges brought forth by the pandemic: closures, public health protocols, customer & staff anxiety. Our team needed to remain positive, nimble, courageous, and creative! Simply put, we needed to remain relatable and engaged with our shoppers. We ramped up our regular social media posts (FB & Instagram), with features like ‘Beyond the Window’ video segments, which we still use today. These are walking tours of the store highlighting furniture vignettes, pricing & dimensions – essentially bringing the store to them.

Staff offered free ‘contactless’ delivery to close the deal. We leveraged FB Live; weekly online sales events we called ‘Couchella’. Followers joined us from the comfort of their couches, to shop with us. We really had fun with it.

Pivot we did…and as a result, when we did re-open, the accolades came. Customers sharing ‘you were one of the only stores that kept me engaged’, ‘I looked forward to your videos and posts everyday…it gave me my shopping fix’.

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