Women Mean Business proudly presents: ‘MARKETING IN UNCERTAIN TIMES’ With keynote speaker: KENNETH B. WONG , Distinguished Professor of Marketing, Smith School of Business, Queen’s University
Keynote speaker: KENNETH B. WONG
Ken Wong is a faculty member and the Distinguished Professor of Marketing at Smith School of Business, Queen's University where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as #1 worldwide among non-US MBAs in the last four bi-annual rankings). Ken is also the Vice President, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution.
As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named an Inductee into Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post's Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen's, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard's Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.
Ken is a frequent speaker and facilitator in conferences and executive development programs around the world.
To Learn more, go to: https://smith.queensu.ca/faculty_and_research/faculty_list/ken_wong.php
Women Mean Business proudly presents: ‘MARKETING IN UNCERTAIN TIMES’
“These are challenging economic times... technologies that are changing so quickly that once sure-fire distribution and promotion practices are no longer as effective”
Professor Kenneth Wong will review the source of many of today’s business pressures and provides you with a series of questions you can ask yourself, when working on your strategic planning, that will not only help you survive, but THRIVE!
All women and men are welcome!