When communicating with customers, are you getting the results? Is there a better way? Don’t guess, get strategic!
Nanci Corrigan is the Founder & Lead Navigator of C3inc and a seasoned communications strategist with over 30 years of expertise in the development and implementation of marketing, communications and knowledge translation plans for a wide spectrum of clients.
After beginning her career in advertising and corporate communications, Nanci foundedC3 (formerly Channel 3 Communications) in 1997, collaborating with clients in both the private and public sectors. For over20 years, she and her team have collaborated with people and organizations to deliver customized strategic plans that meet specific goals and track progress for optimal success.
Nanci is a graduate of Carleton University and has earned a Knowledge Translation Professional Certificate from the University of Toronto / Sick Kids Learning Institute, as well as a Knowledge Mobilization certificate from the University of Guelph.
C3incis a Living Wage employer, a member of Sustainable Kingston, and a proud patron of the Kingston Symphony and the Isabel Quartet.
Learn more about Nanci at Women Mean Business Network
It’s easy to skip the foundational work of marketing and communications planning and head straight to the ‘sexy’ stuff, like designing cute Instagram posts or working on clever ad campaigns. These are important tasks, to be sure — but without a plan, you could be wasting time, money and energy on activities that may not even be reaching your target audiences.
Strategic planning is important — and it doesn’t have to be boring or difficult. At C3inc,we’ve been working with clients for over 20 years to develop communications plans that are practical, effective and measurable. And with 95% of our business coming from client referrals, we know our approach is working.
In this presentation, we’ll walk through five steps of planning to help you create an efficient marketing and communications strategy that saves time, is easy to track, and is truly aligned with your goals.