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Empower Your Presence

First Impressions – Guide Perceptions

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First Impressions – Guide Perceptions

 Your image provides the people you meet with an immediate impression of you, which is so memorable, it lasts forever.  It affects both individuals and organizations and has to do with all that is revealed, consciously and subconsciously, through three things:

·       Appearance

·       Behaviour

·       Communication

The challenge is that perception and reality often are not in sync with each other, and alone, it is difficult, even for the most experienced person, to understand the ultimate impact of their image and first impression.  Therefore, enlisting the services of a perceptive, Certified Image Professional to assist you in aligning these image indicators makes very good business sense.

Because you and your company are unique, this work starts with a thorough understanding of how you want to come across to others, and then strategies are developed so that you and your staff will consistently and confidently convey the right messages in the marketplace – so that you’ll always make a PRIME Impression!

Why are people afraid of image consultants?

If I happen to mention that I’m an image consultant when meeting someone for the first time, inevitably, the person starts grasping at their clothes with embarrassment, saying, “I didn’t wear the right thing today.” 

Why does one’s personal image evoke such extreme self-consciousness?  Usually it is because they think that an image consultant would immediately judge them. Yes, they do have an acute eye for detail, but it’s never exercised unless invited by a client to enter their world.  If necessary, new strategies are suggested only after knowing a lot about how a person wishes to be perceived both personally and professionally.  Everyone is so unique.

We hire a lawyer or accountant when we need their expertise.  Why not an image consultant, especially in our increasingly image-conscious world?

Why use a Certified Image Professional?

Anyone can say that they are an image consultant or etiquette expert, but currently, only 99 people globally can use ‘AICI CIP’ after their names, indicating that they are Certified Image Professionals. 

To achieve this prestigious designation,they were peer-reviewed by the Association of Image Consultants International, verifying that they have experience across many industry sectors, held leadership positions, contributed to peer education, been involved in the community,received exceptional client evaluations, and are continually updating their skills.

Why choose Catherine Bell?

Catherine has a great sense of humour, is one of only 11 Certified Image Professionals in Canada, and unlike others who specialize in only one area, her expertise goes across all the ABCs of image – appearance, behaviour and communication.  She is also a best-selling author.  Her publications Empower Your Presence:How to Build True Wealth with Your Personal Brand and Image and Managing Your Image Potential have a global audience, and she contributed to Public Speaking Super Powers! and Masters of Networking.

On the corporate side, Catherine was the head designer and merchandise manager for a large clothing manufacturer, so she understands the complexities of running a national company, identifying trends, consistently surpassing sales targets, and delivering exceptional customer service.

This design experience provided her with additional skills and insights that most other “CIPs” do not possess,because not only does she know that certain colours, textures and proportions will suit people, she can articulate why, empowering her clients to make wise and pleasing clothing investments.  Her knowledge of fit,textiles, and tailoring add further value.

What makes our corporate seminars unique?

With over 36 years of teaching, Catherine’s ability to deliver fully customized, engaging seminars keeps her in demand with businesses, educational institutions, and not-for-profits.  Before creating any program, she meets with key people in the organization to clearly assess their needs to ensure the resulting seminar is on target.

Her warm engaging interactive style and ability to connect quickly with staff at all levels encourage participants to take ownership of the content and immediately put it into action.  PRIME Impressions’ clients range from mechanics to multi-national automakers, funeral homes to entertainment firms, and healthcare to finance, just to mention a few.

PRIME Impressions’ philosophy

Our mission is to ensure that our clients are confident and successful in reaching their full potential. This is done through a collaborative approach involving carefully listening,tactfully sharing observations, and designing customized programs and image strategies.  At PRIME Impressions, we celebrate individuality and work with all economic backgrounds, ages, cultures,genders, and levels of ability. Because image is so personal, client confidentiality is passionately respected and protected.


 Perception management is underrated.  Without it, you seldom have the opportunity to show your real potential in today’s competitive marketplace.
– Empower Your Presence,Catherine Bell



For further details on empowering your presence, please visit

Catherine Bell, author of Empower Your Presence: How to Build True Wealth with Your Personal Brand and Image, a dynamic international trainer, and one of only 12 Certified Image Professionals in Canada, has been a success catalyst since 1994 for both businesses and individuals by helping them increase their professionalism and presence through mastering soft skills encompassing the ABCs of image:  appearance, behaviour and communication.

It would be an honour to work with you to ensure that your personal brand and image always convey your intentional message of confidence, credibility and executive presence.

Special Offer!

10% off PRIME Impressions personal consulting services across the ABCs of image: Appearance, Behaviour and Communication (

10% off PRIME Impressions workshops offered to individuals in the business community ( Before checking out, please email to receive your WMB Coupon Code.